Lighting OEM Bespoke Solution Supports Growth

A well-known lighting manufacturer wanted to take advantage of immediate growth opportunities presented by sizeable, but unique, lighting projects.

It needed a supply chain partner to provide design and prototyping support to deliver bespoke products, quickly and cost-efficiently.

Already a customer of the CEL Group, benefiting from quality-assured supply of its standard product range, our know-how meant we could design quick turn-around solutions for low-cost manufacture.

Working together with our UK-based engineers, linking to our engineering expertise in China has helped the OEM expand its product range fast enough to win substantial new contracts. It is now growing the business profitably by satisfying the unique needs of hotel groups, refurbishment companies for cruise liners and building contractors (residential and commercial).

Customer Challenges

• Standard range not right for bespoke projects
• Bespoke projects offered a potentially lucrative income stream
• Tailored manufacturing was perceived as costly and slow 

CEL Group Solution

• Use experience of manufacturing lighting products in China
• Design product approach for cost-effective offshore manufacturing
• Benefit from our management process and capacity to supply new products

Customer Results

• > 60 new products created to date, satisfying lucrative contracts
• Impressive development response times to take advantage of market opportunities
• Simplified tooling delivers bespoke solutions at lower cost
• Now have credentials to work on other iconic lighting projects

Benefiting from CEL Group’s expertise in lighting manufacture, combined with its rapid prototyping service, means our customer could now fulfil bespoke projects with low-cost sub-contract manufacturing built in from the start. The lighting OEM’s extensive range of bespoke products has increased its market penetration, profitability and profile.