Leisure OEM Improves Quality And Performance By Design

A household leisure brand wanted to meet growing demand for delivering live products with a low-cost manufacturing solution.

CEL Group specialise in plastic injection moulding, combined with our design and offshore manufacturing experience to develop a repeatable cost-efficient design. Working with the customer at the design and prototyping stages meant we could develop a product to meet all its welfare requirements. The solution has been retrofitted to the existing system, which supports growth through long-term, cost-efficient manufacturing.

Customer Challenges

• Needed to cut manufacturing costs
• Raise quality standards
• Replace a mismatch of existing delivery products

CEL Group Solution

• Use its design and prototyping expertise
• Develop unique design to promote the brand
• Retrofit solution to re-use existing racking

Customer results

• Cost-efficient production from China
• Higher delivery standards to meet regulations
• Unique design to promote the brand
• Repeatable product for growing demand
• Retrofit included to meet sustainability goals 

By taking advantage of CEL Group’s managed prototyping service, the design ensured reduced tooling complexity and minimised costs. The leisure brand now benefits from quality-assured cost savings designed into the product from the outset.